Covestro K25
Lighting Demo & Virtual Interior
Covestro - 2025
An innovative demonstrator that highlights advanced and intelligent lighting capabilities, accompanied by a virtual car interior design serving as a compelling proof-of-concept.
Concept & ideation
Interior design
3D-Modeling
Virtual World Implementation
Visualization
Services:
Concept
Our goal was to redesign a stand showcasing a lighting demo - where a “wing” element is the center piece. The starting point was a simple stand with full focus on the wing.
Evolution
Theme development started from focused evolution over previous design with simple volumes and dynamic details.
The chosen theme came from rotating the stand horizontally, matching how it would appear in a real car dashboard
Dashboard Integration
Interior dashboard exploration centered on seamlessly integrating the demo within the dashboard, creating an intuitive and cohesive interface, ensuring the demo feels like a natural extension of the dashboard rather than a separate element.
Although lighter themes were explored, a dark theme was chosen for the virtual interior to merge the demo section seamlessly and deliver a more immersive interface.
Demo Stand
Matching the demo stand design to our selected dashboard themes, making sure any cmf choices and structural designs would be cohesive and feasible.
Digital Demo
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